Profile Summary
Passionate Salesforce Marketing Cloud expert with over 6 years of experience delivering innovative marketing solutions across diverse industries. Skilled in designing, developing, and implementing Marketing Cloud strategies, with a proven track record of leading cross-functional teams and driving client success. Adept at leveraging SSJS, AMPscript, and SQL to create impactful automations and data-driven campaigns. Seeking opportunities to expand technical expertise and leadership capabilities.
Key Experience
Automotive (Singapore): Retail and After-Sales Services
- Designed solutions to enhance marketing campaign efficiency, including benefit analysis
- Built triggered automations and journeys using Marketing Cloud APIs
- Created and updated EDMs for ad-hoc and business project needs
- Synchronized Marketing Cloud with Sales Cloud for improved data clarity
- Segmented and extracted data to develop consumer insights
Event venue (Singapore): Event Space Management
- Set up new Marketing Cloud Business Units for marketing operations
- Integrated Marketing Cloud with Salesforce CRM for seamless functionality
- Migrated users and assets to new Business Units
- Conducted training sessions with materials to support user adoption
Real estate development (Singapore): Property Development
- Designed custom profile and subscription centers integrated with Sales Cloud
- Built survey journeys to enhance customer engagement
- Created and adjusted EDMs for email campaigns
- Utilized Bitly to shorten URLs within Marketing Cloud
Insurance products (Singapore): Life Insurance and Finance
- Developed Cloudpages to track and measure customer interactions
- Modified and updated customer journeys per client requirements
- Processed data from Synchronized Data Extensions for engagement tracking
Cargo logistics (Singapore): Port and Logistics Services
- Configured Salesforce Sales Cloud per initial design specifications
- Tested validation rules and prepared user guides for UAT
- Cleaned and migrated data from legacy CRM to Salesforce Sales Cloud
- Supported clients during adoption and provided after-sales assistance